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About / Media Mechanic

Experienced people.
Thoughtfully built software.

An independent software company with Portland roots. Two decades of experience in design, development and server technology, with a team that has spent years building together.

A team approach to delivery

Projects bring together design, development and implementation around an agreed scope. We work through the requirements and responsibilities with the client before the build begins. The aim is practical software that fits the people and systems already doing the work.

Meet our senior leadership, along with the AI teammate we built to work alongside us.

Paul

Paul

Founder / Product Designer / AI Systems Architect
Founded Media Mechanic in 2008

Brings business requirements, interface design and technical direction together. Creator of GearHead, with hands-on experience across AI behavior, memory, orchestration and integrations.

More about Paul →
Sharan

Sharan

Project Manager / Lead Developer
12 years with the team

Started on his first Media Mechanic project as overflow help. Twelve years of reliable delivery later, he is the lead Paul trusts most to take a scope and get it built, on time and without drama.

Bob

Bob

SEO / Digital Marketing / Animation Chief
10 years with the team

Years of experience across digital marketing, SEO, illustration, video, animation and WordPress. Produces ad campaigns at pace and helps clients choose the online marketing that will actually pay off.

Vivek

Vivek

Senior Developer
7 years with the team

Joined as a junior developer helping across a handful of projects. Now the primary day-to-day developer on most large custom web application builds, from data models through deployment.

Vicky

Vicky

Finance
15 years with the team

Keeps the Ts crossed and the Is dotted. Handles every incoming and outgoing payment, contract and invoice, backed by more than thirty years in company financials.

GearHead

GearHead

AI Teammate / Coding & Research Assistant
Built by our team. Put to work by our team.

Our resident robot helps with rapid prototyping, bug fixing, QA and repetitive development work. He is also our showcase: a working AI business platform built to serve as a member of the team.

Meet GearHead →

Our junior developers have also been with us for more than four years. A trusted network of contractors adds specialist skills and capacity when a project needs them.

Software, design and server engineering illustration

Professional designers.
Experienced engineers.


Vibe coding can get a prototype on screen quickly. Building dependable software for a business takes deeper design and engineering experience. Our team brings multimedia degrees from art schools, computer science degrees from universities and two decades of delivering software.

We design and build for web, desktop, mobile and AI, with hands-on expertise in the code, integrations and server infrastructure behind the interface. We work from specifications, sketch the experience, map workflows and test what we build.

GearHead is proof of that experience: our own AI business platform, designed and engineered by this team. We use him to accelerate prototyping, debugging and QA, with experienced people directing and reviewing the work.

Our process / 01

Start with the specification.

Before development, we define the problem, the people using the software and what a successful result looks like. The specification brings together scope, features, content, data, integrations and technical requirements.

It also makes responsibilities, priorities and acceptance criteria clear, so everyone has a shared understanding of what we are building.

Project specification and implementation plan
Monitor showing interface wireframes and screen flows
Our process / 02–03

Sketch the interface. Map the experience.


We begin with UI sketches to explore the layout and interaction. Then we develop detailed sitemaps and wireframes that define the screens, navigation, content and connections between them.

You can see how the application is organized, question the details and refine the experience before we commit it to code.

04 / Workflows & prototypes

Work through the real tasks.

We map actions, permissions, decisions and handoffs, then prototype the interactions. Testing the flow together helps uncover missing steps and awkward experiences early.

05 / Development

Build from an agreed plan.

Our developers build the application, connect its services and prepare its infrastructure. GearHead helps us prototype, troubleshoot and handle repetitive work, with our team reviewing the result.

06 / QA, release & support

Test it. Then put it to work.

We test against the requirements, exercise real workflows and address failures. Deployment, documentation, ownership, handoff and ongoing support are part of the plan.

Experience you can explore


Based in the Portland, Oregon area, Media Mechanic works with clients locally and beyond the Northwest.

GearHead AI / Sanitized dashboard screenshot
Enlarged GearHead work dashboard

Product screenshot supplied by Paul or published on GearHead’s site. This preview is not connected to a live account.